Offering finance to your clients should be a good thing for business. Offer finance to increase sales, improve decision timescales and speed up receipt of payment. To really maximise the benefits finance can bring, it is important to work in a way that suits you and seamlessly integrates into your existing sales processes. The most important thing to do when offering finance, is to not second guess who may benefit from it. Most of our clients are well established, very successful businesses who at first glance you may dismiss as likely to be interested in finance.
At Focus we offer a suite of different tools to choose from, to make sure that offering finance enhances your sales process and saves you time.
Quote Wording
This is our preferred method for our vendor partners to offer finance, as we believe it is important not to get bogged down in the detail of finance, but instead create awareness of it has an option to your clients.
Once the following wording is added to your quote template, it can be forgotten until a client asks for more details, but in the meantime you are offering the complete solution to all clients without any extra work:
Finance option may be available to limited companies through Focus Finance Limited. Ask for more details or call Focus Finance Limited on 01794 335750.
Vendor Partner Page
This is a co-branded page on our website, which we create and manage for you for free. This can be designed to suit you and your clients’ specific requirements but typically includes:
- An explanation of the different agreement types available
- The benefits of utilising asset finance
- FAQs
- Details on the process
We think this is great to accompany the quote wording so customers can quickly justify whether finance is the right solution for them to give them confidence to progress with the sale.
Finance Calculator
Whilst it is important to us that you don’t feel you have to get involved with finance, offering a monthly payment or full illustration alongside the quote is a fantastic way for clients to justify the cost and proceed with the purchase. Often a monthly payment can show an immediate return on investment, making the purchase a no-brainer!
We also appreciate that discretion is important, so are able to co-brand the calculator with your colours and logo, giving you the confidence that we work in partnership with you.
Website Wording
Having finance as an option on your website, is a great way to stand out from the competition, particularly if this tends to be a client’s first route into you. We can work with you to create bespoke wording which can include the benefits, details on the process and more.
Co-branded Flyer
A PDF document in your colours with a brief overview of what your client needs to know about finance. We can include details specific to your industry/product to really highlight to your client you are looking after their needs. This is great to attach alongside your equipment quote to offer the complete solution from the word go.
Marketing Support
Whether re-visiting stale quotes or looking to produce a marketing campaign for a newly launched product, Focus can work with you to integrate finance into your content, making the cost more justifiable and turning more leads into sales.
By making finance a standard option in the same way you wouldn’t offer only one type of machine, you will find conversion rates increase and time is saved. At Focus it is our mission to ensure that offering finance only improves the sales process, not detracts from it and are happy to work in whichever way is most convenient for you. So whilst this list gives a flavour of how finance can work for you and your clients, it isn’t exhaustive and we are able to discuss bespoke solutions with you where required.